Celebrating one of our oldest friends. 35 years old and still cute as a baby.
BABY born arrived in 1991, and Amo Toys has had the pleasure of distributing her since 1992. A lot has changed since then – including BABY born herself – but our close partnership with Zapf Creation and the love for this magical doll have stood the test of time.
Over the years, BABY born has grown into a whole world of play, with different dolls and a wide range of clothing and accessories. At the heart of it all is still the classic BABY born doll, now with 10 functions and not a single battery needed.
Back in the ’90s, kids were singing the iconic “ , ” jingle. Today, many of those kids have children of their own who are now playing with BABY born. Not many toys get to be part of generation after generation of childhood.
And while BABY born has changed over the years, what she represents hasn’t: nurturing, love, empathy and the joy of caring for others. Values that are just as important today as they were in 1991.
Happy 35th birthday, BABY born!
