Guess who just turned 60 and still love to play with toys. That’s right: us!
This week marks 60 years since Amo Oy was officially registered in the Finnish register, back on April 2nd, 1965.

What began as a small toy distributor in Finland has grown over six decades into a trusted name in the industry. In 2013, the establishment of Amo Toys Scandinavia further expanded our presence across all four Nordic markets. Today, we’re privileged to be part of the privately owned Bergsala NDP group, forming a strong distributor network alongside our sister companies Bergsala AB and Audio Technica.

While the world has changed a lot in 60 years, one thing certainly hasn’t: our mission to bring joy to children through some of the world’s most exciting toy brands. From BabyBorn and Squishmallows, to L.O.L Surprise, MGA’s Miniverse, Minecraft and beyond.

To all our amazing partners, suppliers, retailers, and the brand owners we’ve had the pleasure of working with: thank you. You’ve helped shape our journey, and we can’t wait to continue building the future of play together.

So here’s to the next chapter and to never outgrowing the love of toys