AMO TOYS AS A COMPANY

AMO Toys is a traditional importer and marketer of toys and games in Denmark, Norway, Sweden and Finland.

Our staff includes a large number of professionals specialised in toys. With a history looking back about 60 years, AMO Toys is a pioneer in the Nordic toy business.

We represent the world’s most appreciated toy manufacturers and brands, the most well-known are L.O.L. Surprise, BABY Born, Squishmallows, Baby Annabell and more. Well-known, strong, and safe brands are the backbone of our business.

Products represented by AMO Toys can be found in more than 4.000 store fronts in the Nordic region as toyshops, retail shop chains, department stores, e-tailers etc.

THE HISTORY OF AMO TOYS

Amo Toys has a history of 60 years as an importer and marketer of toys and games in Denmark, Finland, Norway and Sweden.

2025: Amo Oy 60 years anniversary

2025: Finnish company, Amo Oy, celebrates their 60 years of toy distribution.

2024: Amo Toys is acquired by Bergsala NDP

2024: Bergsala NDP acquires Amo Toys from Thunderful Group alongside Bergsala AB and Audio Technica to form a privately owned distribution network.

2020: Thunderful Group AB becomes a publicly listed company

2020: Thunderful Group AB becomes a publicly listed company on Stockholm’s stock market, Nasdaq First North Premier Growth Market (“First North Premier”).

2020: Thunderful Group AB

2020: Amo Toys Nordic AB, Nordic Game Supply AB, Bergsala AB and Thunderful AB merge and create Thunderful Group AB.

2016: AMO Nordic A/S

2016: Amo Oy and Amo Toys Scandinavia A/S merge into Amo Toys Nordic AB.

2014: Housebrands

 2014: Amo Toys Scandinavia A/S aquires housebrands from Scanditoy

2013: Amo Toys Scandinavia A/S

2013: Amo Toys Scandinavia A/S is launched – distributing AMO toys in Sweden, Norway and Denmark

2013: Nintendo sold to Bergsala AB

2013: Nintendo sold to Swedish Bergsala AB

2004: AMO Oy 40 years

2004: AMO Oy 40 years

2002: AMO Oy was founded when Lelumyynti and Agerex merged

2002: AMO Oy was founded when Lelumyynti and Agerex merged