AMO TOYS AS A COMPANY

AMO Toys is a traditional importer and marketer of toys and games in Denmark, Norway, Sweden and Finland.

Our staff includes a large number of professionals specialised in toys. Amo’s history looks back about 50 years, and we are a real pioneer in the Nordic toy business.

We represent the world’s most appreciated toy manufacturers and brands, the most well-known are L.O.L. Surprise, BABY Born, Danspil, Baby Annabell, My Little Pony, Fartist Club, Intex and more. Well-known, strong, and safe brands are the backbone of our business.

Products represented by AMO Toys can be found in more than 4.000 store fronts in the Nordic region as toyshops, retail shop chains, department stores, etc.

THE HISTORY OF AMO TOYS

Amo Toys has a history of 60 years as an importer and marketer of toys and games in Denmark, Finland, Norway and Sweden.

Timeline

2021
February 1

2021: Thunderful Group acquires German game developer and publisher, Headup GmbH.

2021: Thunderful Group acquires German game developer and publisher, Headup GmbH.
2020
February 3

2020: Thunderful Group AB becomes a publicly listed company

2020: Thunderful Group AB becomes a publicly listed company on Stockholm’s stock market, Nasdaq First North Premier Growth Market (“First..Read More
February 1

2020: Thunderful Group acquires Swedish game development studio Station Interactive AB

2020: Thunderful Group acquires Swedish game development studio Station Interactive AB
January 31

2020: Thunderful Group acquires the British game development studio Coatsink Software Ltd.

2020: Thunderful Group acquires the British game development studio Coatsink Software Ltd.
January 30

2020: Thunderful Group AB

2020: Amo Toys Nordic AB, Nordic Game Supply AB, Bergsala AB and Thunderful AB merge and create Thunderful Group AB.
2016
January 26

2016: AMO Nordic A/S

2016: Amo Oy and Amo Toys Scandinavia A/S merge into Amo Toys Nordic AB.
2014
November 26

2014: Housebrands

 2014: Amo Toys Scandinavia A/S aquires Housebrands from Scanditoy
2013
November 20

2013: Amo Toys Scandinavia A/S

2013: Amo Toys Scandinavia A/S is launched – distributing Amo Toys in Sweden, Norway and Denmark
May 27

2013: Nintendo sold to Bergsala AB

2013: Nintendo sold to Bergsala AB
2007
November 26

2007: Rölli premiere in Finland

2007: Rölli premiere in Finland
2004
November 26

2004: AMO Oy 40 years

2004: AMO Oy 40 years
2002
November 26

2002: AMO Oy was founded when Lelumyynti and Agerex merged

2002: AMO Oy was founded when Lelumyynti and Agerex merged
1999
November 26

1999: Distribution of Nintendo is started

1999: Distribution of Nintendo is started
1997
November 26

1997: The first Treasure Book is published

1997: The first Treasure Book is published
1992
November 26

1992: Distribution of Babyborn in Finland

1992: Distribution of Babyborn in Finland
1988
November 26

1988: Ky Lelumyynti becomes Lelumyynti Oy

1988: Ky Lelumyynti becomes Lelumyynti Oy  
1983
November 26

1983: Starts to distribute Nikko in Finland

1983: Starts to distribute Nikko in Finland
1978
November 26

1978: The affiliated company Agerex Oy is founded

1978: The affiliated company Agerex Oy is founded
1965
November 26

1965: Lelumyynti Ky is founded

1965: Lelumyynti Ky is founded
1964
November 26

1964: The Stjernvall estate sells the toy wholesale company to Mr Timonen

1964: The Stjernvall estate sells the toy wholesale company to Mr Timonen
1960
November 26

1960: Johan Stjernvall imports toys to Finland by licence

1960: Johan Stjernvall imports toys to Finland by licence
1958
November 26

1958: Hugo Timonen founds the Hobbi-Soppi sales outlet

1958: Hugo Timonen founds the Hobbi-Soppi sales outlet