Amo Toys Scandinavia A/S, a leading Nordic toy distributor, has appointed Henrik Matilainen as CEO.

Henrik Matilainen is currently working as Nordic Sales Director for Amo Toys and has previously had similar roles at Tactic Games, Norstar and Hasbro. With 15 years of experience from Nordic toy distribution, he brings a wealth of experience in sales, management, growth and operational efficiency.

Henrik Matilainen succeeds Henrik Mathiasen who will concentrate solely on his role as CEO in Nordic Game Supply A/S. Henrik Mathiasen and Henrik Matilainen will work closely together for the next few weeks to ensure a seamless transition and successful peak season.

Owe Bergsten, CEO of Bergsala Holding AB, being a shareholder in both Amo Toys Scandinavia A/S and Nordic Game Supply A/S, comments on the appointment:

“With the recent amazing growth in Amo Toys Scandinavia A/S and the positive future outlook for Nordic Game Supply A/S, it was a natural decision to ease the burden for both companies’ CEO Henrik Mathiasen. To let Henrik Mathiasen focus solely on the expanding business in Nordic Game Supply A/S will facilitate our aim of continuously increasing our market share. In addition, we are very glad to have found a natural successor for Amo Toys in our Nordic Sales Director Henrik Matilainen. I am confident that Henrik Matilainen will continue our expansive growth across all four Nordic countries, both through organic growth and through new acquisitions.”

Amo Toys new CEO Henrik Matilainen comments:

“I am thrilled to be taking on the CEO position for AMO Toys Scandinavia A/S. I strongly believe that together with our professional team and business partners we will continue our rapid growth also in the future.”

For further information, please contact:
Owe Bergsten, Chairman of the Board Amo Toys Scandinavia A/S
+46 (0)705 66 05 50,

Henrik Matilainen, CEO Amo Toys Scandinavia A/S