During the opening of Norwegian Toy House, the winner of Toy of the Year 2017 was found.

Norwegian Toy House represents the country’s 24 biggest toy distributers and offers retailers a single meeting place for sharing relevant toy news from the industry.

During the official opening of Norwegian Toy House in Sandefjord Norway on February 9th, the Norwegian toy industry’s trade association named L.O.L. Surprise Toy of the Year 2017. Its two closest contestant, Brio and Maki found themselves beaten by L.O.L. Surprise.